We started thinking about social entrepreneurship and doing something good, where we not only would provide an amazing product but also provide some tangible solution to some problem.
From UCLA Daily Bruin:
“Priya Dua’s mother nicknamed her “Chipko,” the Sanskrit word meaning “to stick” when she was younger, because of the way the 2004 UCLA alumna used to cling to her mother.
The term was also used to describe a movement in the 18th century where Himalayan villagers literally tied themselves to their trees to prevent deforestation. The movement was where the term “tree hugger” came from.
Little did Dua’s mother know that her daughter would become somewhat of a tree hugger herself, founding a footwear company appropriately named Chipkos to help save the rain forest in Guanacaste, Costa Rica…”