An online service encouraging members to get offline.
“Social networks have sucked in some 82% of the world’s online population, all missing out on life as they “socialize” in front of a computer screen. Right?
Not all social networking is purely virtual, however. Some sites, like Meet-up, help local groups organize, and Grouper gets whole groups of friends on fun dates. Grouper is mostly just an online dating site, though, and Meet-up is very interest-specific (New York City Knitters, Naturally Fierce ATL Natural Hair, DFW Neo-Hippies, etc.) or profession-specific. But moving away from strictly online interaction is just part of the evolution of social media.
Now there is a small startup out of L.A. called Lifecrowd which brings us full circle (sort of): It’s purpose is to use a social media model to arrange in-person group experiences of things you have always meant to do. It’s sort of a bucket list that you start checking off as a 30-something instead of when you have one foot in the grave…”