We give artists the benefits of free national exposure and a tight-knit community; we become their megaphone…
From Daily Nexus:
“This Valentine’s Day, UCLA student Ritesh Gupta launched CollegeRoots.com, an online service that lets musicians and bands from university communities showcase their work and boost their popularity through integrated social media.
Artists are organized by region and university on the website, which supports individual “My Scene” pages for each group and non-artist users. Users can log in through Facebook, listen to uploaded tracks for free and “root” for their favorite musicians.
Gupta, a fourth-year business economics major at UCLA, said the inspiration to create the site came to him when he noticed that many college students were unfamiliar with local artists coming from their own schools. Gupta said the website is structured to give college artists widespread exposure within a close community of like-minded musicians…”