The new geek chic: Celebs lend star power to Web start-ups

Taking a cue from Ashton Kutcher, who has funded dozens of start-ups, stars are looking beyond Hollywood for business opportunities.

From LA Times:

“Robert DeNiro co-owns restaurants and Jennifer Lopez sells perfume and clothes, but the most coveted job for multihyphenate celebs these days is something a bit less glitzy and a lot more geeky — tech entrepreneur.

Thanks in large part to the success of Ashton Kutcher, a prolific angel investor who has funded dozens of start-ups and plugs them to his nearly 10 million Twitter followers, stars are looking beyond Hollywood for business opportunities.

Now A-listers are leveraging their considerable celebrity clout and finances to form their own start-ups, launch mobile applications, fund companies or serve as creative directors to major tech brands.

The Internet “is becoming increasingly mainstream and a bigger part of our daily lives, and as capitalists I think a lot of celebrities are looking for ways to make money there,” said Sean Rad, founder of Ad.ly, a marketing platform that helps “influencers” including Mariah Carey, Snoop Dogg and Charlie Sheen get paid for endorsing brands and products on Twitter and other sites…”

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