There is no reason to go to the store for something as regular as a razor…
“Earlier this month, Los Angeles startup Dollar Shave Club (www.dollarshaveclub.com) made a huge splash with its launch of a subscription, monthly delivery service for razor blades. The company also made quite an impression with its viral video–which you have to watch to appreciate–of CEO Michael Dubin extolling the virtues of the company’s products, and panning overpriced, expensive razor brands. We talked with Dubin earlier about the company. The company is also one of the companies to recently emerge out of Science, Inc., the business startup effort headed by former MySpace CEO Mike Jones, and is venture backed by top VCs Kleiner Perkins Caufield and Byers, Forerunner Ventures, Andreesen Horowitz, Shasta Ventures, and Felicis Ventures.
What’s your background, and how did the company start?
Michael Dubin: My background is digital marketing, and a little bit of editorial. My first job was as a page at NBC, and after that I went and did a year and a half of writing and production at MSNBC with Keith Olbermann and Chuck Scarborough. After that, I went to a digital marketing for a firm which provided marketing for Sports Illustrated and other big brand advertisers like Gatorade and Nike, driving video views of social video. Dollar Shave Club came to me about two years ago, in December of 2010, when I met my co-founder, who was my friend’s fiancé’s father. We somehow got on a conversation about shaving, and he mentioned the price of brand name razors. He had lots of contacts in the manufacturing space, and had somehow gotten a hold of some twin blade inventory–which we are live with. If you look on our site, the Humble Twin is the first inventory we had. We also knew we had to develop newer inventory to keep pace with Gilette and Shick, so we also launched with a new four blade and six blade razor. It was all a happy accident on how the company came to be, meeting at a friend’s holiday party…”