What isn’t necessarily a given, though, is that big-name backers will mean big-time success for a startup.
“Dave Morin isn’t easily star-struck. The early Facebook employee is a close confidant of Mark Zuckerberg, and when Morin left the social networking giant two years ago, it was to launch a startup with Napster founder Shaun Fanning.
Still, Morin couldn’t quite hide his surprise a few months back when Britney Spears walked into his San Francisco office.
The CEO of Path, which bills itself as a more intimate social network than Facebook or Twitter, said the pop princess is among the most active of a growing number of “celebrity angels” — stars from the music or movie industries who are aligning themselves with tech startups as advisers, evangelists and, sometimes, investors…”
READ FULL ARTICLE [web]