What happens when an 11-person startup team decides to cohabitate?
From Fast Company:
“On a rainy Friday morning in Los Angeles, the Enplug house is quiet. The company, which started in May, is building a nationwide network of interactive ads presented on huge interactive TVs that passersby can interact with via smartphone. Like a lot of startups, this project is home-brewed, but what’s unusual about Enplug is that all 11 team members call the same place “home.”
Almost all the employees are engineers under 25, a heavily sought-after demographic for corporate recruiters, head-hunters, and other startups looking for technical founders. While many startups struggle to keep their teams together, Enplug decided to align their personal lives with their work so much that togetherness is a non-issue. In doing so, they’ve taken on the risks of being too cramped, too personal, and too vulnerable in front of their teammates–a gamble they say has paid big dividends for their nascent company culture. “We’ve all been poached at least once,” says CEO Nanxi Liu. “Our CTO was offered a corner office by a gaming company. He told them, I actually have a great office: It’s my house in Bel Air…”
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